Our Story

Who We Are

Nestled in Copenhagen's vibrant heart, Hiddo Wear was born from the shared vision of six sisters. United by their quest for elegant, traditional bridal dirac that caters to diverse women's needs, they crafted a brand that celebrates uniqueness and inclusivity.

Our Brand

Hiddo Wear stands as the leading online and in-store destination for the finest Somali Bridal dirac collections, including Hiddo & Dhaqan, Shaash, and bespoke bridal attire. Beyond clothing, we also offer an exquisite selection of accessories, such as jewelry, belts, and bags, to complete your look.

Our Mission

Our ambition is to dominate the Somali Bridal fashion scene, creating a brand that resonates with fashion-forward women across various ages. Hiddo Wear aims to be not just a brand, but a beacon for those who seek style, tradition, and quality.


Innovation and creativity are at our core. Hiddo Wear is pioneering a new standard in the international market for dirac and Somali bridal wear. Our commitment is to elevate the quality, offering unparalleled, distinct designs that are coveted. At Hiddo Wear, excellence and exclusivity are not just promised; they're delivered.